Restaurant Veterans Hit the High Road with Gourmet Mobile Burger Concept
Baby's Badass Burgers sprang from the imaginations and experiences of ex-New Yorker restaurateur Erica Cohen (pictured left) and celebrated event planner Lori Barbera (pictured right). Cohen launched her career in the restaurant world as one of the founding partners in the first of The ONE Group’s many restaurants. Cohen, a passionate foodie and burgermeister at heart who had "been searching for the perfect, quintessential cheeseburger since [she] was a little girl," decided that in order to satiate her quest she would have to create her own flawless burger: the Simple Original Beauty on the BBB menu. Cohen is responsible for day to day opeartions, staffing and quality control and also manages and oversees all BBB franchisees.
For her part, Barbera, who has produced dozens of events for celebrities, companies from Comedy Central to Paramount, and shows from Dancing with the Stars to Big Love, has applied her considerable event and catering expertise directly to BBB. She has created a buzz with clients from all over the entertainment industry who wish to enliven their lunch and dinnertime offerings. Barbera keeps the BBB trucks booked months in advance, handles all of the company's marketing and PR, and also books and manages several prominent lots in the Los Angeles area. Together, the dynamic duo of Cohen and Barbera originated the Baby’s Badass Burger concept, design and branding, and developed and refined the menu.